Reading is very important to me.
I can trace some of the most impactful decisions and “pivot points” in
my life to a few books that I happened to read.
Some of these books caused a huge light bulb to go off in my head and led
to MAJOR shifts in my life and business(es).
Others simply enticed me to some seemingly minor, but (in hindsight) very
Below are just some of the the books that influenced me or ones that I have found
really insightful. Feel free to add your book suggestions for investors in the comments section
at the bottom! I’ll keep adding great real estate investing books to this list as I come across them.
“Rich Dad Poor Dad” – Robert Kiyosaki
I read this book for the first time around 2003 and this is what originally got me really interested in real estate.
The premise of the book is so simple yet so profound, that it eludes most of our country’s population (because of poor financial education): The wealthy in this country get wealthy by buying ASSETS (houses, bonds, stocks, etc) while all the poor worker bees and chumps chase around liabilities (cars, personal residences, credit card debts, etc).
“4 Hour Work Week”- Tim Ferriss – inspired me to create an online business and gave me a different perspective on entrepreneurship.
“Free – The Future of a Radical Price” – Chris Anderson Chris is the editor of Wired Magazine and one smart dude when it comes to the future of E-commerce. This book is responsible for me deciding to give away free software instead of selling it, which in turn resulted in me earning far far more money. Very insightful book when it comes to various pricing models and where online commerce is headed.
“Atlas Shrugged” – Ayn Rand No commentary needed here. If you haven’t read this book, GO NOW and read it!
“What Every Real Estate Investor Needs to Know About Cash Flow… And 36 Other Key Financial Measures” – Frank Gallinelli.
If you call yourself a real estate investor, you should understand most of the concepts in Frank’s book. Not an exciting read, but essential to anyone who wants to make money in real estate.
These are books I am currently reading:
“Story Wars – Why those who tell and live the best stories will rule the future.” – Jonah Sachs. Good book on marketing and brand building.
“YOUtility – why smart marketing is about HELP not HYPE”. – Jay Baer
“Essentialism – The Disciplined Pursuit of Less” – Greg McKeown
“The Power of Habit – Why WE Do What We do in Life and Business” – Charles Duhigg
“Made to Stick: Why Some Ideas Survive and Others Die” – Chip Heath and Dan Heath
Great Books on Negotiation:
“Trump Style Negotiation” – George H. Ross. George Ross has been Trump’s right-hand man for decades and is one sharp deal-maker.
“Powerhouse Principles: The Billionaire Bluprint for Real Estate Success” – Jorge Perez. A lot of great real estate insights on development and negotiation here.
“Never Make the First Offer (Except When You Should)” – Donald Dell.
“Start with No” – Jim Camp
“Never Split the Difference: Negotiating As If Your Life Depended On It” – Chris Voss
“Negotiating With Giants: Get What You Want Against the Odds” – Peter D. Johnston
Great Business books (growth, marketing, copyrighting, etc)
“Rich Dad’s Cashflow Quadrant” – Robert Kiyosaki
“The E-Myth Revisited” –Michael Gerber. ** If you only read one book on this list, other than Rich Dad Poor Dad or Atlast Shrugged, read this one.
“The Medici Effect – Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures” – Frans Johansson
“Business Model Generation” – Alexander Osterwalder & Yves Pigneur. Your head will explode from reading this.
“Never Eat Alone” – Keith Ferrazzi. Keith is the man when it comes to relationship-building.
“Guerrilla Marketing” – Jay Conrad Levinson. This speaks for itself.
“Happiness at Work” – Srikumar S. Rao. Great book for getting a better handle on your emotions, time, etc.
“Landlording on Autopilot” – Mike Butler. Awesome book if you’re buying rentals and want to manage them correctly to maximize cashflow and minimize vacancies and headaches.
“Hypnotic Writing” – Joe Vitale. Great copyrighting book.
“The Pumpkin Plan” – Mike Michalowicz. Excellent book on “going deeper” rather than “wider” in business-building.
“The Laws of Subtraction” – Matthew E. May.
“Delivering Happiness – A Path to Profits, Passion and Purpose” – Tony Hsieh
“The Thank You Economy” – Gary Vaynerchuk
Great Ecommerce books (Internet Marketing, Business-Building,etc)
“Getting Real” – 37 Signals
“ReWork” – Jason Fried & David Heinemeier Hansson (37 Signals)
“Get Rich Click – The Ultimate Guide to Making Money on the Internet” – Marc Ostrofsky
If you read reviews of this book, it has literally changed thousands of lives in a very profound manner. The most pivotal part of your day – the part that dictates how the rest of it will go – is your morning routine.
Change your morning routine = change your day = change your life
“Scrum” originated as a business management system that when applied resulted in HUGE productivity gains for software companies. This book adapts this to any small business and shows you how to simply your life, get more done in much less time and massively sharpen your focus.
“Made in America” – Sam Walton.
“No B.S. Wealth Attraction in the New Economy” – Dan Kennedy
“The Closer’s Survival Guide – Over 100 Ways to Ink the Deal” – Grant Cardone.
“Finish Big: How Great Entrepreneurs Exit Their Companies on Top” – Bo Burlingham.